Rebel Brown

79% of the buying cycle is now completed without a vendor directly involved.If you're still thinking like a funnel or a pipeline - I'd strongly suggest you step beyond your gravity thinking and shift into the 21st century reality. ... (more)

Our buyers no longer need us to get the information they need to make purchasing decisions. Today's buyers can research, compare and select products without our ever even knowing they were looking. In fact - buyers spend over 79% of their purchasing cycle without ever engaging us... (more)

We all lose our objectivity. That's part of being human. The question is - are you willing to make the effort it takes to remain in your buyer's reality? ... (more)

Every story has multiple faces....some enticing, some threatening. When we choose the threatening aspect of a story, we risk alienating our audience. Who wants to hear about scary things they're doing? Would you??? ... (more)

How about you? Do you own your brand? How are you feeling right now? Are you passing the test? Have you googled yourself and your brand lately? Are you listening into brand and product mentions? Owning a brand comes with some big responsibilities. Are you ready? ... (more)

Technology doesn't drive success. It never has and it never will. Our success comes from the human side of our business. Even when we're surrounded by the best technology in the world - the human element drives all the decisions. ... (more)

Technology doesn't drive success. It never has and it never will. Our success comes from the human side of our business. Even when we're surrounded by the best technology in the world - the human element drives all the decisions. ... (more)

Everywhere I turn I see some new article proclaiming the death of content marketing. What a crock... Content marketing is not the problem! ... (more)

Compelling, audience-focused, simple and....brilliant. How do your campaigns compare? Think about it..... ... (more)

Dear Pinterest ... (more)

Complex marketing may turn on the technologists - but it only confuses the buyers with the cash. ... (more)

Deadly Leadership Sins ... (more)

We are all humans and business. When marketers recognize and leverage that fact - we achieve increased success. Questions are just one of the approaches that leverage human nature to drive powerful marketing and sales results. ... (more)

Why would anyone think that the key to powering breakthrough success is a new logo and color palette? ... (more)

Why on earth would anyone directly attack a huge in-place competitor, much less try to shift an established market in one big swoop? ... (more)

Never before has it been so important to transform our Marketing Think. Our economy changed, our markets shifted, our targets and their buying patterns advanced, access to information became ubiquitous.... even as many marketers held on to the way we've always done it. ... (more)

We grow successful businesses thanks to our Value as it is perceived by our buyers. When we move to force our brands, our ways, our limitations on our users and promote that as Value - that's ego. And above all other Gravities, Ego will create the downdraft that begins a downward... (more)

The Woolly Mammoth stuck to his ways and look what happened to him..... are you ready to evolve to attract your Digital Buyers? ... (more)

It's great to want to be expansive in our businesses. That's how we grow. That's how we become market leaders. But true market leaders do anything and everything they can to mask their complexity from their buyers. They know the secret to success is simplicity. How simple are you... (more)

If you want to be a profitable market leader, you'd damned well better know WHY your buyers buy. ... (more)