By Rebel Brown 79% of the buying cycle is now completed without a vendor directly involved.If you're still thinking like a funnel or a pipeline - I'd strongly suggest you step beyond your gravity thinking and shift into the 21st century reality. May. 14, 2012 03:00 PM EDT |
By Rebel Brown Our buyers no longer need us to get the information they need to make purchasing decisions. Today's buyers can research, compare and select products without our ever even knowing they were looking. In fact - buyers spend over 79% of their purchasing cycle without ever engaging us... o... May. 5, 2012 12:52 PM EDT |
By Rebel Brown We all lose our objectivity. That's part of being human.
The question is - are you willing to make the effort it takes to remain in your buyer's reality? Apr. 23, 2012 07:04 AM EDT |
By Rebel Brown Every story has multiple faces....some enticing, some threatening. When we choose the threatening aspect of a story, we risk alienating our audience. Who wants to hear about scary things they're doing? Would you??? Apr. 14, 2012 01:47 PM EDT |
By Rebel Brown How about you? Do you own your brand? How are you feeling right now? Are you passing the test? Have you googled yourself and your brand lately? Are you listening into brand and product mentions? Owning a brand comes with some big responsibilities. Are you ready? Apr. 2, 2012 06:04 AM EDT |
By Rebel Brown Technology doesn't drive success.
It never has and it never will. Our success comes from the human side of our business. Even when we're surrounded by the best technology in the world - the human element drives all the decisions. Mar. 22, 2012 07:50 AM EDT |
By Rebel Brown Technology doesn't drive success.
It never has and it never will. Our success comes from the human side of our business. Even when we're surrounded by the best technology in the world - the human element drives all the decisions. Mar. 17, 2012 12:42 PM EDT |
By Rebel Brown Everywhere I turn I see some new article proclaiming the death of content marketing. What a crock... Content marketing is not the problem! Mar. 5, 2012 08:00 AM EST |
By Rebel Brown Compelling, audience-focused, simple and....brilliant.
How do your campaigns compare? Think about it..... Feb. 27, 2012 06:00 AM EST |
By Rebel Brown Dear Feb. 20, 2012 03:00 AM EST |
By Rebel Brown Complex marketing may turn on the technologists - but it only confuses the buyers with the cash. Feb. 6, 2012 03:01 AM EST Reads: 136 |
By Rebel Brown Deadly Leadership Jan. 30, 2012 10:46 AM EST |
By Rebel Brown We are all humans and business. When marketers recognize and leverage that fact - we achieve increased success. Questions are just one of the approaches that leverage human nature to drive powerful marketing and sales results. Jan. 16, 2012 01:17 PM EST |
By Rebel Brown Why would anyone think that the key to powering breakthrough success is a new logo and color palette? Jan. 16, 2012 11:27 AM EST |
By Rebel Brown Why on earth would anyone directly attack a huge in-place competitor, much less try to shift an established market in one big swoop? Jan. 7, 2012 11:50 AM EST |
By Rebel Brown Never before has it been so important to transform our Marketing Think.
Our economy changed, our markets shifted, our targets and their buying patterns advanced, access to information became ubiquitous.... even as many marketers held on to the way we've always done it. Jan. 2, 2012 02:30 PM EST Reads: 180 |
By Rebel Brown We grow successful businesses thanks to our Value as it is perceived by our buyers. When we move to force our brands, our ways, our limitations on our users and promote that as Value - that's ego. And above all other Gravities, Ego will create the downdraft that begins a downward spi... Dec. 18, 2011 01:54 PM EST Reads: 148 |
By Rebel Brown The Woolly Mammoth stuck to his ways and look what happened to him..... are you ready to evolve to attract your Digital Buyers? Dec. 4, 2011 10:40 AM EST |
By Rebel Brown It's great to want to be expansive in our businesses. That's how we grow. That's how we become market leaders. But true market leaders do anything and everything they can to mask their complexity from their buyers. They know the secret to success is simplicity. How simple are you? Nov. 21, 2011 03:00 AM EST |
By Rebel Brown If you want to be a profitable market leader, you'd damned well better know WHY your buyers buy. Nov. 12, 2011 01:17 PM EST |
By Rebel Brown Show how easy it is to self deploy (simply Zafe all your docs, Import LDAP settings and you’re running/ System will automatically prompt users to download Zafe opener for first doc – and then they are all set. Nov. 2, 2011 10:40 AM EDT |
By Rebel Brown Marketing, the way we’ve always done it, doesn’t work anymore. Oct. 22, 2011 05:17 PM EDT Reads: 102 |
By Rebel Brown Listening to too many diverse perspectives can be a problem too. And that's the Gravity thinking that social media has created. I call it the Squeaky Wheel Syndrome. Here's how it works. Oct. 18, 2011 03:00 PM EDT Reads: 800 |
By Rebel Brown The transition to focus on what our customers need, instead of what we want to sell them, was a positive step.
Yet today that customer- focus has become a curse for many businesses. Here's why. Oct. 10, 2011 03:00 AM EDT Reads: 116 |
By Rebel Brown Do you believe that social media popularity powers business success?
I think that's one of the most dangerous pieces of Gravity Think around.
Why? Because social media popularity doesn't equate to revenue. Oct. 1, 2011 12:43 PM EDT Reads: 110 |
By Rebel Brown Every business is on the hunt for the next big thing – that game changer that will hit the market, soar to success and make the company great forever after.
But what is really game changing in today’s market? Sep. 19, 2011 08:23 PM EDT Reads: 114 |
By Rebel Brown Do you think you have control of your brand?
If you answered Yes, you might want to think again. That's one of the biggest Gravity beliefs around. Sep. 10, 2011 02:33 PM EDT Reads: 109 |
By Rebel Brown People often assume that there is some paint-by-numbers approach to creating the strategies, positioning and stories that are part and parcel of business success. They couldn't be more wrong.
There is no one-size-fits-all approach to strategy and positioning. Sep. 6, 2011 03:00 AM EDT Reads: 140 |
By Rebel Brown Wanna be a market leader? Apply your intuition. You know what I mean, that feeling that tells us a product idea has legs, a story is going to sell, a customer segment is going to love our new idea. You just know when you're on the right track. If you think like your customers. Custom... Aug. 29, 2011 03:00 AM EDT Reads: 129 |
By Rebel Brown Today's buyers don't care what you think, what your press release says or how big the launch party is.
They care about value, expected results and demonstrated evidence of those results. Aug. 22, 2011 03:00 AM EDT Reads: 107 |
By Rebel Brown When you sound just like everyone else – you’re creating noise – not buzz. Aug. 17, 2011 08:44 AM EDT |
By Rebel Brown Innovation is the key to growth in the new economy. Thing is, our dollars are tight, so that means we have to really focused on where we invest for the future. So here's a question for you.
How often do you invest in a technology, feature, product packaging, advertisement or whatev... Aug. 15, 2011 03:00 AM EDT Reads: 169 |
By Rebel Brown Are you positioning your company based on it's technology "cool" factor? Cool doesn't compel in the new economy. Of course we're proud of those technical feeds ‘n speeds - after all, we are all about the innovation! The problem is - everybody has the cool factor. Or they will - soon. Aug. 4, 2011 01:47 PM EDT |
By Rebel Brown Forcing your audience to read between the lines, thinking they'll take time to decipher your message, is a bad idea. When positioning your technology business, you want to resonate with the perspectives, language and problems of your audiences. Aug. 4, 2011 03:00 AM EDT Reads: 103 |
By Rebel Brown We technology marketers tend to fixate on what we know and love about our technology value - which may or may not be attractive (or even understandable) to our audiences. Aug. 1, 2011 03:00 AM EDT Reads: 119 |
By Rebel Brown Killer Jul. 18, 2011 03:00 AM EDT Reads: 103 |
By Rebel Brown Here's how Marketing and Sales can use the presence of Gravity to create stickiness for our brands and products. Jul. 14, 2011 11:10 AM EDT |
By Rebel Brown In the 21st Century - plans are short lived. That's because everything changes so quickly.
Market leaders know that even the best plans must adapt in real time. What we decided to do six months ago as part of our overall product development, marketing and launch plan may not work to... Jul. 14, 2011 10:16 AM EDT Reads: 110 |
By Rebel Brown Have you ever watched a herd of cows as they follow the leader?
Not one cow questions where they are going - they just follow. And the view never changes for any cow except that leader.
Why? Because that's the way they've been programmed. It's part of being a cow.
Humans were ... Jul. 11, 2011 03:00 AM EDT Reads: 110 |
By Rebel Brown Are you operating from that feeling of success, the exhilaration of knowing that you can (and will) create magic in your business and personal life? Or are you like me, stuck in survival mode, lowering your expectations after a long and hard battle in our new economy? Jul. 6, 2011 01:10 PM EDT Reads: 114 |
For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches. Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy. Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more. 
