For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches. Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy. Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more. 
Either we're growing our business or we're losing market share. There is no middle ground in today's market.
Why? Because today's market isn't the predictable, slow-moving market we took for granted. What was true a month ago may no longer be valid. The amazing value we offered six mo...Sep. 27, 2010 12:36 PM EDT Reads: 2,008
Achieving sustainable growth isn’t as impossible as we’re programmed to believe. “Growth is hard,” right? Wrong. That’s an example of a Gravity belief whose time has come. But we can ditch that gravity. We can grow – and here’s how.
The two primary ingredients of business growth are...
We all say we change - and we do. On the surface. Yet we don’t usually change in the most important way. We hold onto our status quo thinking and beliefs about our markets and our business. We bask in our corporate legends born of past experience while we lose touch with our ever-chang...
Some beliefs and rules help us succeed, while others send us to crash and burn. Knowns that were true a few months ago are no longer accurate, even as some rules apply for decades.
Only by objectively reviewing our knowns, then ditching the drag that holds us back, can we reach for s...
In the middle of economic crisis, some businesses and people continue to thrive. What do these people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our...
Focus groups work great for markets that are trendy - where buyer behavior follows a herd mentality. Which is mostly in the consumer space.
If you want an honest, accurate customer moment - you have to do it 1:1. Mano-a-mano. 
I was listening to a product launch webinar early this morning. The speakers were droning on and on about technology and architecture and innovation. Not a customer benefit in sight - other than the usual generic claims of 'market leading' performance,' unmatched' reliability, 'next g...
As my grandpa used to say, "The view never changes unless you're the lead cow." While I don't believe the competition should heavily influence a company's strategy, I do believe competitive knowledge is key in better understanding your market. Yet IMHO few companies actually assess th...
Positioning is best thought of as a matrix of elements that can be combined in various way to create a relevant and compelling story for the situation at hand. The key is to be concise with compelling core positioning statements (3-5 maximum) and then support those statements with wide...
I’ve been consulting successfully for over 20 years now. That makes me an old-timer in many folks’ perceptions. Friends and associates often come to me for advice on how to start their own consulting business – mostly around how to position themselves as an expert in the market.
Her...
In the interest of balance, today I’m waxing on about the awesome opportunities presented by M&As - and some of the lessons I’ve learned along the way to help things go a bit more smoothly. M&As are one of the most powerful opportunities for a Phoenix to rise; stronger, brighter, ready...
It's time for the monthly ClickInsights' Expert Interview Series - focusing on sharing tips ' n tricks for B2B marketers. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Read the post by B2B marketers including Ardath Albee, Brian Carroll,...
