So many seem to expect continued failure these days; stuck in fear, focused
on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me"
echoes resoundingly.
Yet some businesses and people are thriving - in the middle of the same
'crisis'.
So what's different for them? What do these thriving people and businesses
see and do that everyone else can't seem to see or do?
A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But
I do believe that how we perceive our world impacts our experience. My own
life is enough proof for me. If we look around, we'll see lots of evidence.
Find a growing business and you'll see a passion for creating the next
opportunity. These teams consciously look for an upside, while everyone else
focuses on sliding down... (more)
Signs are all around that we're sliding down a slippery slope.
It's obvious to so many of us that 'society' is moving beyond civilization
- following the path of the once great Roman and Greek cultures . Business
priorities are questionable, personal lives are filled with violence and
disrespect. The mighty quest for success seems to be rising above all
things, including dignity, honest... (more)
As I've been talking about finding the opportunity in a crisis, I realized
some of my friends are perfect examples of finding light in the midst of
darkness. So today isn't all about business - it's about people who chose to
make lemonade when they were given big fat lemons.
Take my dear friend Amanda (Yes, some of the names are bogus). 13 years ago
she was diagnosed with liver failure.Ca... (more)
I decided to go looking for signs of positive sales and marketing amid the
SuperFUD we discussed yesterday. I hopped out to some high-tech websites, a
traditional FUD bastion.
I have to admit I was surprised to find a positive and upbeat focus.
Leaders in PC's, a tough industry, are positive. HP is helping kids to
'Study Hard and Learn Big'. 'Designed with You in Mind' is a core theme of ... (more)
You're launching a new product, so of course you test your messages with
customers. After all, you want to make sure your customers' mouths water
(and their wallets open) when they hear your story. More than that, you
want to get to know your target market; learn to think like them, speak like
them, understand how they react to your story.
So you decide to run a focus group. That's what... (more)
Rebel Brown is a go-to-market strategist specializing in start ups, turnarounds and startarounds in the B2B arena. In twenty-five plus years Rebel has led over one hundred successful client engagements, redefining companies and products, evolving market strategies, expanding product offerings and driving successful sales and marketing endeavors. 
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