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Transformational Thinking

Rebel Brown

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Top Stories by Rebel Brown

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'll see lots of evidence. Find a growing business and you'll see a passion for creating the next opportunity. These teams consciously look for an upside, while everyone else focuses on sliding down... (more)

We CAN be Civilized!

Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures . Business priorities are questionable, personal lives are filled with violence and disrespect.  The mighty quest for success seems to be rising above all things, including dignity, honest... (more)

They Chose Lemonade!

As I've been talking about finding the opportunity in a crisis, I realized some of my friends are perfect examples of finding light in the midst of darkness. So today isn't all about business - it's about people who chose to make lemonade when they were given big fat lemons. Take my dear friend Amanda (Yes, some of the names are bogus). 13 years ago she was diagnosed with liver failure.Ca... (more)

Accentuate the Positive!

I decided to go looking for signs of positive sales and marketing amid the SuperFUD we discussed yesterday. I hopped out to some high-tech websites, a traditional FUD bastion. I have to admit I was surprised to find a positive and upbeat focus. Leaders in PC's, a tough industry, are positive.  HP is helping kids to 'Study Hard and Learn Big'. 'Designed with You in Mind' is a core theme of ... (more)

Focus Groups are for Lipstick

You're launching a new product, so of course you test your messages with customers.  After all, you want to make sure your customers' mouths water (and their wallets open) when they hear your story. More than that,  you want to get to know your target market; learn to think like them, speak like them, understand how they react to your story. So you decide to run a focus group. That's what... (more)