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It's All in Your Mind: The Power of NeuroBusiness

Rebel Brown

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Top Stories by Rebel Brown

In the interest of balance, today I'm waxing on about the awesome opportunities presented by M&As - and some of the lessons I've learned along the way to help things go a bit more smoothly. M&As are one of the most powerful opportunities for a Phoenix to rise; stronger, brighter, ready to soar into a leadership. After all, you're bringing two companies together who presumably have complementary skill-sets, products, market knowledge and customer bases. What could be MORE exciting?  Instead of investing time and dollars to build these assets  - we have the opportunity to blend the best of the best and keep running! But sometimes it's easy to forget that opportunity once the deal is complete. When the deal is signed and we roll up our sleeves as the true blending begins, it's easy to be overwhelmed by the day-to-day reality of these two completely unique business entiti... (more)

Do You See Crisis or Opportunity?

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'l... (more)

Defy Gravity, or Crash and Burn

Either we're growing our business or we're losing market share. There is no middle ground in today's market. Why? Because today's market isn't the predictable, slow-moving market we took for granted. What was true a month ago may no longer be valid. The amazing value we offered six months ago is probably not so compelling today. It certainly won't be in another six months. New market opportunities are popping up all around us. Yet, thanks to our tunnel vision, we can't see them. Many call it being focused. I call it Gravity. Gravity is created when we hang onto our knowns, our s... (more)

The Power of the Plan, or Why We Crashed and Burned

Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. I watched customer after customer 'light up' as we told our story. We relaunched the company around that game changing solution to widely acclaimed success. In all my years I've never seen customers react so consistently, so passionately. It was the proverbial slam dunk. Within a month of the relaunch, the... (more)

Reading Between the Lines is for Dating

Looking at a friend of a friend's website. I spent 30 minutes and was still scratching my head about the value the biz provides. I found claims for improved performance, increased revenues and just plain super duper business results. Statistics and name dropping. Every popular buzzword right there on the Home Page for all to see. But I still didn't know what they did. I had to dive into the product pages. I wonder how many other visitors would spend the effort? The point of communicating with an audience is to share relevant information quickly and clearly. Forcing your audience t... (more)