Rebel Brown

eMarketing is a powerful revenue tool - for marketing and sales. No one knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. Thanks to Web 2.0 we can attract prospects, begin our customer relationship, inform and entice qualified buyers - without ever directly engaging more expensive sales resources to nurture buyers along the way. What an opportunity to change the game! eMarketing Strategies for the Complex Sale is just the book to he... (more)

Right and Wrong in the Eyes of the Beholder

Have Right and Wrong become a subjective decision? Not so long ago  we had a clear and consistent value system. Today we ebb and flow based on the situation and those involved. What's OK for one business executive may not be ethical in another executive's eyes. That makes for an interesting playing field, doesn't it? How can we stay in our own ethics and yet hope to compete when others can ... (more)

My Personal Trust Initiative

This week I've been waxing on about trust. Or rather, the lack of trust. Without trust - we run the risk of losing -  a lot. We can each rekindle the trust. If we take a step toward trust, others will follow our example. The world won't change overnight, but we can change it over time. Hopefully before we have to sign a waiver to have a meal at a restaurant. So I'm starting my own littl... (more)

Use eMarketing to Change Your Marketing Game

eMarketing is a powerful revenue tool - for marketing and sales.  Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers... (more)

The Power of a Brand

All I wanted was to buy and Apple iPhone. It became a rather frustrating journey. I was so disappointed. I have always been a huge Apple fan, and they'd let me down. I shared my story on this blog, hoping I'd been fair and balanced in the telling. The post attracted quite a few responses - both public comments and private emails. Everyone found a way to support Apple. I was puzzled. I re... (more)