It's All in Your Mind: The Power of NeuroBusiness

Rebel Brown

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Top Stories by Rebel Brown

We all interact with negative folks. When we understand why they are negative we can shift the conversation. Negative Neds and Nellies  are the folks who always take the opposite side of the discussion and will argue with anyone about anything. These are also the folks who often diss others, make snide comments,  or belittle the work or beliefs of others.  We see the behavior everywhere on social media, from the supposed gooroo who thinks its cool to diss everything he/she comes into contact with. Or the cantankerous negative commenter who is out to prove everyone else is wrong and they are right. I always thought such behavior was caused by bad manners, bad breeding, stubbornness or, most likely, an unworthiness complex the size of Montana.  I now understand that this behavior is caused by a mindware* program running in Ned or Nellie’s unconscious mind. Programmed ... (more)

How to Leverage Social Media for B2B Marketers

It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. (Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here:   ClickInsights' Expert Interview Series   ... (more)

If You Talk the Talk, You Better Walk the Walk

Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience.  If you walk the walk. But what happens when the talk isn’t the walk?  When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in point. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time. This company is a rare deal - a successful business in an industry that is going down fast. Well, I had a nightmare customer experience with my brand new, hi... (more)

Sales & Marketing - How to Kick Butt Together!

Speaking of Rolling Thunder market launches... Sales involvement will make or break market launches. It doesn’t matter how great our marketing story is. Doesn't matter if our whatchafizzle is the fastest one in the west. If our sales force isn’t on board – revenues won’t flow. So how can we get sales more involved in our launches? Be a team.  Bring sales thought leaders into the launch planning right from the start. Then sit back and listen to them. If we have the right people, they'll give us valuable input that can make our launch roar. They know things we don't. So pay attent... (more)

Use eMarketing to Change Your Marketing Game

eMarketing is a powerful revenue tool - for marketing and sales.  Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. Thanks to Web 2.0 we can attract prospects, begin our customer relationship, inform and entice qualified buyers - withou... (more)