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It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

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Top Stories by Rebel Brown

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'll see lots of evidence. Find a growing business and you'll see a passion for creating the next opportunity. These teams consciously look for an upside, while everyone else focuses on sliding down the slippery slope. Find a successful person and you'll often meet a positive, focused individual ... (more)

If You Talk the Talk, You Better Walk the Walk

Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience.  If you walk the walk. But what happens when the talk isn’t the walk?  When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in point. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time. This company is a rare deal - a successful business in an industry that is going down fast. Well, I had a nightmare customer experience with my brand new, hi... (more)

It's Not About You Anymore

  "Anyone who says there's a one-size-fits-all approach to strategy and positioning simply doesn't get it. Great positioning is as unique as the specific situation. Strategic positioning is as much an art as it is a science. And each and every situation offers a blank canvas." Learn How to create Positioning Stories that Touch your Audience It's Not About You Anymore ... (more)

The Power of the Plan, or Why We Crashed and Burned

Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. I watched customer after customer 'light up' as we told our story. We relaunched the company around that game changing solution to widely acclaimed success. In all my years I've never seen customers react so consistently, so passionately. It was the proverbial slam dunk. Within a month of the relaunch, the... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)