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It's All in Your Mind: The Power of NeuroBusiness

Rebel Brown

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Top Stories by Rebel Brown

We’re all trained to seek the status of expert. In business and in our hobbies and personal pursuits, we strive to gather the knowledge and skills needed to be dubbed a pro. When we reach the status of expert, we enjoy sharing our lessons and insights with all who need them. We mentor the next generation by sharing our expertise and perspectives. For a time, our expertise can fuel success.  Over time, it’s that very expertise that often becomes a problem. Premature Closure The biggest problem in learning is called premature closure. That’s when our minds believe we know everything and close to new lessons or experiences. When we begin to see ourselves as experts, we often cease to learn new things, seek new perspectives or need new options. We base our assumptions on what we know from yesterday’s experiences, failing to embrace the changes inherent in our markets an... (more)

Five Keys to an Awesome M&A

In the interest of balance, today I'm waxing on about the awesome opportunities presented by M&As - and some of the lessons I've learned along the way to help things go a bit more smoothly. M&As are one of the most powerful opportunities for a Phoenix to rise; stronger, brighter, ready to soar into a leadership. After all, you're bringing two companies together who presumably have complementary skill-sets, products, market knowledge and customer bases. What could be MORE exciting?  Instead of investing time and dollars to build these assets  - we have the opportunity to blend the... (more)

Are We All on the Same Page?

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story and Pivot Points; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  But it takes a while, a long while, for customers to 'get' their ... (more)

The Power of the Plan, or Why We Crashed and Burned

Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. I watched customer after customer 'light up' as we told our story. We relaunched the company around that game changing solution to widely acclaimed success. In all my years I've never seen customers react so consistently, so passionately. It was the proverbial slam dunk. Within a month of the relaunch, the... (more)

Reading Between the Lines is for Dating

Looking at a friend of a friend's website. I spent 30 minutes and was still scratching my head about the value the biz provides. I found claims for improved performance, increased revenues and just plain super duper business results. Statistics and name dropping. Every popular buzzword right there on the Home Page for all to see. But I still didn't know what they did. I had to dive into the product pages. I wonder how many other visitors would spend the effort? The point of communicating with an audience is to share relevant information quickly and clearly. Forcing your audience t... (more)