How often do you invest in a technology, feature, product packaging,
advertisement or whatever so that you can keep up with a competitor?
We all do it It’s human nature. But that doesn’t mean it’s a
As kids, we ask for things because our friends have them – and the
following continues. That’s partly because our mindware (software) is
programmed to follow others as part of our herd instinct. It’s also because
we are pattern-creating beings. From the moment we’re born, our begins
creating mindware programs to automate our responses to our world.
Unfortunately, we create automated patterns that become outmoded over time,
or are not applicable in different situations.
In business we clamor for that ‘me too’ thing. We get stuck in the status
quo of competitive focus and a continual game of leapfrog, often dulling our
ability to think and create out-... (more)
It's time for the monthly ClickInsights' Expert Interview Series - focusing
on sharing tips ' n tricks for B2B marketers. This month's focus is on
leveraging social media, certainly a timely and much discussed topic!
Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi
Krakoff, M. H. (Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly
by clicking here:
ClickInsights' Expert Interview Series
Looking at a friend of a friend's website. I spent 30 minutes and was still
scratching my head about the value the biz provides.
I found claims for improved performance, increased revenues and just plain
super duper business results. Statistics and name dropping. Every popular
buzzword right there on the Home Page for all to see.
But I still didn't know what they did. I had to dive into the product pages.
I wonder how many other visitors would spend the effort?
The point of communicating with an audience is to share relevant information
quickly and clearly. Forcing your audience t... (more)
I’ve been consulting successfully for over 20 years now. That makes me an
old-timer in many folks’ perceptions. Friends and associates often come to
me for advice on how to start their own consulting business – mostly around
how to position themselves as an expert in the market.
Here’s the advice I give:
Focus. The first inclination for any new consultant is to try to ‘do it
all’. After all, you’ve dabbled in a number of different aspects of your
field, right? Wrong. In my experience, the best way to be successful is to
focus first on a narrow set of skills and areas where you ca... (more)
One of my first CEO clients - a leader in the early days of the Search
industry - gave me a great piece of advice about the competition. I still
"If you pay too much attention to the competition - you'll always end up
At the time I actually think I thought he was nuts. After all, as a young
idealistic marketing consultant, competitive analysis was one of those B
school standards near and dear to my heart.
Now, some twenty something years later, I see how brilliant he was.
Companies have to think for themselves, not like their competitors.
I'm not say... (more)