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It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

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Top Stories by Rebel Brown

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story and Pivot Points; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  But it takes a while, a long while, for customers to 'get' their story. Why? Because their solution IS game changing. It's innovative and yet oh-so-simple in its approach. People have a hard time understanding because it is out-of-the-box thinking. It's a new paradigm - and that means the audience has to grasp a new way to think about a known topic. Many ... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)

Stop Blaming Sales!

I had to remind a client of that fact as we were discussing their last product launch - a launch that was less successful than they'd hoped. The executive was complaining to me that the revenues just hadn't ramped as expected. The field was discounting, selling point products versus the complete solution, so margins were disappointing as well. The company had to finally assign quotas against the newly launched product to get the field to pay attention to this revolutionary whatchamadoodle. The field hadn't even found early reference customers - the company had only targeted the o... (more)

The Ghost and Our Integrity

The topic of ghostwriting blogs and tweets is popping up everywhere.  I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. OMG! I can't believe we're even having this debate. Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. So, answer this question for me. Do you trust someone who presents a piece of work as their own, when it's not? In some arenas we call that plagiarism, or even fraud. In school we called it cheating. Remember? You flunked ... (more)

Do You See Crisis or Opportunity?

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'l... (more)