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It's All in Your Mind: The Power of NeuroBusiness

Rebel Brown

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Top Stories by Rebel Brown

It’s time to take back our focus. To consciously step into the inherent power of our human minds. That’s why I’m sharing the practices and tools I used to get myself (and clients) back into focus and away from a nasty addiction to screens, multi-tasking and the scatterbrain program that’s rampant in our modern world. How to Get Your Focus On I’ve successfully retrieved my focus. I still have to work on it every day, but I’m finally back to my productive self.  It was frustrating and at times.  I wanted to throw in the towel and boot up my favorite Sci Fi series, sit on the couch and search the web with 10 open browser windows and chat with my Google+ buddies as I wrote and surfed.  But I persisted. I’m grateful I did. Getting our focus back is like creating a new habit. We want to create a habit to focus on our moment, our priorities and the task at hand. We want t... (more)

Do You See Crisis or Opportunity?

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'l... (more)

Stop Blaming Sales!

I had to remind a client of that fact as we were discussing their last product launch - a launch that was less successful than they'd hoped. The executive was complaining to me that the revenues just hadn't ramped as expected. The field was discounting, selling point products versus the complete solution, so margins were disappointing as well. The company had to finally assign quotas against the newly launched product to get the field to pay attention to this revolutionary whatchamadoodle. The field hadn't even found early reference customers - the company had only targeted the o... (more)

The Most Important Marketing Question

I was listening to a product launch webinar early this morning. The speakers were droning on and on about technology and architecture and innovation.  Not a customer benefit in sight - other than the usual generic claims of 'market leading' performance,' unmatched' reliability, 'next generation' features and all the other 'me toos'.  To be fair, the vendor was presenting the product facts quite well.  But they were leaving it to their listeners to sift through the technology claims to apply its capabilities to their own situation. This is a high risk approach. Especially if your ... (more)

Assumptions Anyone?

There's an old saying about assumptions.  Remember? Have you ever found yourself disagreeing with someone - wondering how in the heck they could see the situation in their way? Only to find that their perspectives were based on dramatically different assumptions than your own? Now think about the impact of those assumptions on the task at hand. Social media gives power to our assumptions. Social media enables all of us to make our assumptions known. We can state them in blog posts, Tweets, FB posts and YouTube videos.   If we're viewed as leaders in our fields - our assumptions ar... (more)