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It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

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Top Stories by Rebel Brown

The older I grow the more I realize how many people I have trained to take advantage of me. In some cases I’ve consciously seen the abuse and disrespect, even as I’ve gone back for more, and more, and more. It was like I’m magnetically pulled to these folks - in business and in my personal life. For decades I couldn’t understand why I let clients take advantage of me - working me way harder than anyone else and paying me less. The same went for supposed friends in my life who, in reality, were little more than users. They took and took from me when they needed me, then cast me aside like I was yesterday’s coffee when they no longer needed me or my generosity. Yet back I went for more. Seeking Worthiness I realize now that it’s all part of the pattern we create in our unconscious minds as abused kids or adults. Our abusers tell us we’ll never be good enough, never ... (more)

If You Talk the Talk, You Better Walk the Walk

Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience.  If you walk the walk. But what happens when the talk isn’t the walk?  When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in point. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time. This company is a rare deal - a successful business in an industry that is going down fast. Well, I had a nightmare customer experience with my brand new, hi... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)

Do You See Crisis or Opportunity?

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'l... (more)

The Power of Trust

So, how's this for ultimate trust? I imagine a few cynics out there see a little dog with a death wish. Others may see proof that curiosity really will kill the cat, er pup.I see the power of trust in action. The power to defy even the most basic of instincts - self preservation. The power to change the game. When we trust in ourselves, we go bravely into new situations. Self trust is the fuel that powers us to explore new worlds, test new theories, expand our horizons.  When we trust ourselves, we have the courage to move beyond the known and safe. We move beyond our past and r... (more)