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It's All in Your Mind: The Power of NeuroBusiness

Rebel Brown

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Top Stories by Rebel Brown

How often do you invest in a technology, feature, product packaging, advertisement or whatever so that you can keep up with a competitor? We all do it It’s human nature. But that doesn’t mean it’s a successful behavior. As kids, we ask for things because our friends have them – and the following continues. That’s partly because our mindware (software) is programmed to follow others as part of our herd instinct. It’s also because we are pattern-creating beings. From the moment we’re born, our begins creating mindware programs to automate our responses to our world. Unfortunately, we create automated patterns that become outmoded over time, or are not applicable in different situations. In business we clamor for that ‘me too’ thing. We get stuck in the status quo of competitive focus and a continual game of leapfrog, often dulling our ability to think and create out-... (more)

How to Leverage Social Media for B2B Marketers

It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. (Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here:   ClickInsights' Expert Interview Series   ... (more)

Reading Between the Lines is for Dating

Looking at a friend of a friend's website. I spent 30 minutes and was still scratching my head about the value the biz provides. I found claims for improved performance, increased revenues and just plain super duper business results. Statistics and name dropping. Every popular buzzword right there on the Home Page for all to see. But I still didn't know what they did. I had to dive into the product pages. I wonder how many other visitors would spend the effort? The point of communicating with an audience is to share relevant information quickly and clearly. Forcing your audience t... (more)

So You Want to Be a Consultant

I’ve been consulting successfully for over 20 years now. That makes me an old-timer in many folks’ perceptions. Friends and associates often come to me for advice on how to start their own consulting business – mostly around how to position themselves as an expert in the market. Here’s the advice I give: Focus. The first inclination for any new consultant is to try to ‘do it all’. After all, you’ve dabbled in a number of different aspects of your field, right? Wrong. In my experience, the best way to be successful is to focus first on a narrow set of skills and areas where you ca... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)