It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

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Top Stories by Rebel Brown

The older I grow the more I realize how many people I have trained to take advantage of me. In some cases I’ve consciously seen the abuse and disrespect, even as I’ve gone back for more, and more, and more. It was like I’m magnetically pulled to these folks - in business and in my personal life. For decades I couldn’t understand why I let clients take advantage of me - working me way harder than anyone else and paying me less. The same went for supposed friends in my life who, in reality, were little more than users. They took and took from me when they needed me, then cast me aside like I was yesterday’s coffee when they no longer needed me or my generosity. Yet back I went for more. Seeking Worthiness I realize now that it’s all part of the pattern we create in our unconscious minds as abused kids or adults. Our abusers tell us we’ll never be good enough, never ... (more)

Five Keys to an Awesome M&A

In the interest of balance, today I'm waxing on about the awesome opportunities presented by M&As - and some of the lessons I've learned along the way to help things go a bit more smoothly. M&As are one of the most powerful opportunities for a Phoenix to rise; stronger, brighter, ready to soar into a leadership. After all, you're bringing two companies together who presumably have complementary skill-sets, products, market knowledge and customer bases. What could be MORE exciting?  Instead of investing time and dollars to build these assets  - we have the opportunity to blend the... (more)

Positioning That Works

People often ask me for a written version of my process. They assume I have a paint-by-numbers approach to creating the strategies, positioning and stories that are part and parcel of my consulting business. They couldn't be more wrong. There is no one-size-fits-all approach to strategy and positioning. Anyone who says there's a one-size-fits-all approach simply doesn't get it. Strategic positioning is more art than science. And each and every client is a new canvas. Great positioning is as unique as every situation. You have to be flexible, nimble. My "methodology" is more a way... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)

Accentuate the Positive!

I decided to go looking for signs of positive sales and marketing amid the SuperFUD we discussed yesterday. I hopped out to some high-tech websites, a traditional FUD bastion. I have to admit I was surprised to find a positive and upbeat focus. Leaders in PC's, a tough industry, are positive.  HP is helping kids to 'Study Hard and Learn Big'. 'Designed with You in Mind' is a core theme of Dell's enterprise business - that carries over to kids and other users as well.  Positive customer upside, no fear in sight. There IS hope out there! I took a look at IBM. More positive and uplif... (more)