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It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

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Top Stories by Rebel Brown

  "Anyone who says there's a one-size-fits-all approach to strategy and positioning simply doesn't get it. Great positioning is as unique as the specific situation. Strategic positioning is as much an art as it is a science. And each and every situation offers a blank canvas." Learn How to create Positioning Stories that Touch your Audience It's Not About You Anymore ... (more)

The Most Important Marketing Question

I was listening to a product launch webinar early this morning. The speakers were droning on and on about technology and architecture and innovation.  Not a customer benefit in sight - other than the usual generic claims of 'market leading' performance,' unmatched' reliability, 'next generation' features and all the other 'me toos'.  To be fair, the vendor was presenting the product facts quite well.  But they were leaving it to their listeners to sift through the technology claims to apply its capabilities to their own situation. This is a high risk approach. Especially if your ... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)

Sensationalism Is Not Expertise

Scott McKain wrote a post on Friday that got me going, Intellectual Dishonesty. It's an eloquent rant concerning the growing negativity and sensationalism created by supposed industry 'gurus', all for the sake of ratings and followers. IN the end that behavior all boils down to MONEY and EGO. As I said in my comment to Scott's post - once you sell out your integrity for money - we all know what you are. Now the only question is, "What's your price?" Scott put it on the table when it comes to selling out our integrity for the big bucks - something I personally see happening all a... (more)

Rebel Rant: Best Practices = Gravity

The concept of Best Practices is right on. We do want to constantly optimize our business. It’s the way we approach best practices that needs work. ... (more)