We all interact with negative folks. When we understand why they are negative
we can shift the conversation.
Negative Neds and Nellies are the folks who always take the opposite side
of the discussion and will argue with anyone about anything. These are also
the folks who often diss others, make snide comments, or belittle the work
or beliefs of others. We see the behavior everywhere on social media, from
the supposed gooroo who thinks its cool to diss everything he/she comes into
contact with. Or the cantankerous negative commenter who is out to prove
everyone else is wrong and they are right.
I always thought such behavior was caused by bad manners, bad breeding,
stubbornness or, most likely, an unworthiness complex the size of Montana.
I now understand that this behavior is caused by a mindware* program running
in Ned or Nellie’s unconscious mind.
Programmed ... (more)
It's time for the monthly ClickInsights' Expert Interview Series - focusing
on sharing tips ' n tricks for B2B marketers. This month's focus is on
leveraging social media, certainly a timely and much discussed topic!
Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi
Krakoff, M. H. (Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly
by clicking here:
ClickInsights' Expert Interview Series
Businesses large and small are jumping into a social media presence these
days. It’s a great opportunity for real communication with your audience.
If you walk the walk.
But what happens when the talk isn’t the walk? When a customer pushes
past the social persona. Do you walk the walk - or do you crash and burn?
Two cases in point.
CASE ONE: The Social Media Guru
Take a certain large corp that's into social media big time. This company is
a rare deal - a successful business in an industry that is going down fast.
Well, I had a nightmare customer experience with my brand new, hi... (more)
Speaking of Rolling Thunder market launches...
Sales involvement will make or break market launches. It doesn’t matter how
great our marketing story is. Doesn't matter if our whatchafizzle is the
fastest one in the west. If our sales force isn’t on board – revenues
So how can we get sales more involved in our launches?
Be a team. Bring sales thought leaders into the launch planning right from
the start. Then sit back and listen to them. If we have the right people,
they'll give us valuable input that can make our launch roar. They know
things we don't. So pay attent... (more)
eMarketing is a powerful revenue tool - for marketing and sales.
Noone knows that better than Ardath Albee, author of eMarketing Strategies
for the Complex Sale.
In her newly released book, Ardath gives every B2B marketer the tips, tricks
and tools they need to create eMarketing approaches that power prospects from
initial engagement til they cross the revenue line.
Today's B2B marketers have more opportunity to positively impact sales
revenue than ever before. Thanks to Web 2.0 we can attract prospects, begin
our customer relationship, inform and entice qualified buyers - withou... (more)