It's time for the monthly ClickInsights' Expert Interview Series - focusing
on sharing tips ' n tricks for B2B marketers. This month's focus is on
leveraging social media, certainly a timely and much discussed topic!
Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi
Krakoff, M. H. (Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly
by clicking here:
ClickInsights' Expert Interview Series
So many seem to expect continued failure these days; stuck in fear, focused
on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me"
Yet some businesses and people are thriving - in the middle of the same
So what's different for them? What do these thriving people and businesses
see and do that everyone else can't seem to see or do?
A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But
I do believe that how we perceive our world impacts our experience. My own
life is enough proof for me. If we look around, we'l... (more)
In the interest of balance, today I'm waxing on about the awesome
opportunities presented by M&As - and some of the lessons I've learned along
the way to help things go a bit more smoothly.
M&As are one of the most powerful opportunities for a Phoenix to rise;
stronger, brighter, ready to soar into a leadership. After all, you're
bringing two companies together who presumably have complementary skill-sets,
products, market knowledge and customer bases. What could be MORE exciting?
Instead of investing time and dollars to build these assets - we have the
opportunity to blend the... (more)
So, how's this for ultimate trust?
I imagine a few cynics out there see a little dog with a death wish.
Others may see proof that curiosity really will kill the cat, er pup.I see
the power of trust in action.
The power to defy even the most basic of instincts - self preservation. The
power to change the game.
When we trust in ourselves, we go bravely into new situations.
Self trust is the fuel that powers us to explore new worlds, test new
theories, expand our horizons. When we trust ourselves, we have the courage
to move beyond the known and safe. We move beyond our past and r... (more)
One of my first CEO clients - a leader in the early days of the Search
industry - gave me a great piece of advice about the competition. I still
"If you pay too much attention to the competition - you'll always end up
At the time I actually think I thought he was nuts. After all, as a young
idealistic marketing consultant, competitive analysis was one of those B
school standards near and dear to my heart.
Now, some twenty something years later, I see how brilliant he was.
Companies have to think for themselves, not like their competitors.
I'm not say... (more)