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It's All in Your Mind: The Power of NeuroBusiness

Rebel Brown

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Top Stories by Rebel Brown

We’ve all been taught that standard sales processes are key to great sales.  Heck, over two plus decades of consulting, I’ve created hundreds of those standard sales approaches. I thought they were critical for my clients’ success. Today, I  understand why they just don’t work. Here’s what neuroscience taught me. Standard sales processes are designed to communicate the way we prefer to communicate, to share what we think is important, in the order and manner that we think works. We’re designing what we think works. Neuroscience has now proven that every human (aka every buyer) has his or her own unique mind design. Each mind designs includes unconscious mindware programs that determine our unique preference for communication, the specifics information we need and the way we need to receive that information to match our own decision strategies and processes. When w... (more)

How Neuroscience Empowers HR and Leaders to Tackle Turnover

We all know that employee turnover is costly.  We lose valuable knowledge and skills even as we pay to recruit, hire and train replacements.  New estimates show that turnover results in costs that exceed 150% of the employee’s salary. That’s a big number in any business. Turnover results from  a resignation or a firing. In the former, we’re facing an employee who is disengaged, demotivated and dissatisfied enough to leave the business. All too often, “problem” employees are facing the same issues, demonstrated as poor productivity and results. Why Traditional Approaches Don’t Mat... (more)

Do You See Crisis or Opportunity?

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'l... (more)

3 Steps to Impossible Dreams and Breakout Innovation

I spent a day last week at the Arizona Biotech Conference, sharing and learning about the amazing industry that’s forming in Arizona.  Who know that the #1 biotech IPO for 2013 was an Arizona firm?  I surely didn’t. I had the chance to see an approved synthetic heart (yep,we can all forget the Russian roulette of  that transplant list now.)  I say a new pacemaker/ defibrillator that is smaller than a stint as well as new monitoring devices that can be injected in a vein. Talk about micro! I was surrounded by breakout innovation. What a powerful experience and opportunity to model... (more)

How to Lead Successful Change

I’ve been on the road working with executive teams and corporate clients for a few weeks now. The topic of how to lead change comes up again and again.  It’s one of the most popular things we chat about. The answer to why humans resist change is that it’s a chemical response in your brain.  Once you understand how to lead so that the chemical response doesn’t happen,  is reduced or is balanced by other mindware programs,  you will lead successful change. Check out this video for some tips on leading successful change. It’s All in Our Minds!   If you’d like to learn more about ... (more)