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It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

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Top Stories by Rebel Brown

We all fail. The first time we tried to stand up, take a step or hit our mouth with that spoonful of applesauce, we failed. We tried again. And again. Sooner or later, we succeeded. We moved on to try the next new thing. And failed again. Until we figured it out.  If we didn’t try, we’d […] The post Why You Fail appeared first on Rebel Brown. ... (more)

Does Integrity Matter in Social Media?

My post on Fakers in Social Media triggered a number of private and public conversations. The Cliff Notes version of the comments and points made in favor of the faking followers goes something like this. This is only social media. Everyone fakes it.  We're all out here to promote ourselves and we all know it's the wild west out here. I had to look big to get business. Social media is our business. To sell our services and ourselves - we have to have massive follower counts. Otherwise we won't be hired as experts. I need to monetize myself. I spend all my time out here on social ... (more)

Five Keys to an Awesome M&A

In the interest of balance, today I'm waxing on about the awesome opportunities presented by M&As - and some of the lessons I've learned along the way to help things go a bit more smoothly. M&As are one of the most powerful opportunities for a Phoenix to rise; stronger, brighter, ready to soar into a leadership. After all, you're bringing two companies together who presumably have complementary skill-sets, products, market knowledge and customer bases. What could be MORE exciting?  Instead of investing time and dollars to build these assets  - we have the opportunity to blend the... (more)

If You Talk the Talk, You Better Walk the Walk

Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience.  If you walk the walk. But what happens when the talk isn’t the walk?  When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in point. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time. This company is a rare deal - a successful business in an industry that is going down fast. Well, I had a nightmare customer experience with my brand new, hi... (more)

Are We All on the Same Page?

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story and Pivot Points; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  But it takes a while, a long while, for customers to 'get' their ... (more)