Rebel Brown

Why would anyone think that the key to powering breakthrough success is a new logo and color palette? ... (more)

Are you Chasing the Rush?

Show how easy it is to self deploy (simply Zafe all your docs, Import LDAP settings and you’re running/ System will automatically prompt users to download Zafe opener for first doc – and then they are all set. ... (more)

It's ALL about Them!

Marketing, the way we’ve always done it, doesn’t work anymore. ... (more)

How to Leverage Social Media for B2B Marketers

It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. (Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here:   ClickInsights' Expert Interview Series   ... (more)

Would You Jump Off a Cliff Just Because The Other Guy Did?

Remember your Mom's response to that justification? If your folks were like mine, it probably went something along the lines of "So does that mean you'd jump off a cliff just because the other guy did?" Business is no different - or at least it shouldn't be. Market leadership is not about being just like everyone else.  Leadership is about defining (or clarifying) who and what our companies are, what value we bring and why that matters. It's about doing things that are special for our customers. Market leadership is about being unique. We've all read book after book about the ingr... (more)