In the interest of balance, today I'm waxing on about the awesome
opportunities presented by M&As - and some of the lessons I've learned along
the way to help things go a bit more smoothly.
M&As are one of the most powerful opportunities for a Phoenix to rise;
stronger, brighter, ready to soar into a leadership. After all, you're
bringing two companies together who presumably have complementary skill-sets,
products, market knowledge and customer bases. What could be MORE exciting?
Instead of investing time and dollars to build these assets - we have the
opportunity to blend the best of the best and keep running!
But sometimes it's easy to forget that opportunity once the deal is complete.
When the deal is signed and we roll up our sleeves as the true blending
begins, it's easy to be overwhelmed by the day-to-day reality of these two
completely unique business entiti... (more)
So many seem to expect continued failure these days; stuck in fear, focused
on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me"
Yet some businesses and people are thriving - in the middle of the same
So what's different for them? What do these thriving people and businesses
see and do that everyone else can't seem to see or do?
A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But
I do believe that how we perceive our world impacts our experience. My own
life is enough proof for me. If we look around, we'l... (more)
Either we're growing our business or we're losing market share. There is no
middle ground in today's market.
Why? Because today's market isn't the predictable, slow-moving market we took
for granted. What was true a month ago may no longer be valid. The amazing
value we offered six months ago is probably not so compelling today. It
certainly won't be in another six months.
New market opportunities are popping up all around us. Yet, thanks to our
tunnel vision, we can't see them. Many call it being focused. I call it
Gravity is created when we hang onto our knowns, our s... (more)
Picture this. A big company has one last chance to rise from a serious
downturn. But the company has lots going for it.
An unbelievably loyal customer and market following, A game changing
innovation, A significant demand for exactly that innovation, A bit of money
to back it.
I watched customer after customer 'light up' as we told our story. We
relaunched the company around that game changing solution to widely acclaimed
success. In all my years I've never seen customers react so consistently, so
passionately. It was the proverbial slam dunk. Within a month of the
relaunch, the... (more)
Looking at a friend of a friend's website. I spent 30 minutes and was still
scratching my head about the value the biz provides.
I found claims for improved performance, increased revenues and just plain
super duper business results. Statistics and name dropping. Every popular
buzzword right there on the Home Page for all to see.
But I still didn't know what they did. I had to dive into the product pages.
I wonder how many other visitors would spend the effort?
The point of communicating with an audience is to share relevant information
quickly and clearly. Forcing your audience t... (more)