We all fail. The first time we tried to stand up, take a step or hit our
mouth with that spoonful of applesauce, we failed. We tried again. And
again. Sooner or later, we succeeded. We moved on to try the next new thing.
And failed again. Until we figured it out. If we didn’t try, we’d […]
The post Why You Fail appeared first on Rebel Brown.
My post on Fakers in Social Media triggered a number of private and public
The Cliff Notes version of the comments and points made in favor of the
faking followers goes something like this.
This is only social media. Everyone fakes it. We're all out here to
promote ourselves and we all know it's the wild west out here.
I had to look big to get business. Social media is our business. To sell our
services and ourselves - we have to have massive follower counts. Otherwise
we won't be hired as experts.
I need to monetize myself. I spend all my time out here on social ... (more)
In the interest of balance, today I'm waxing on about the awesome
opportunities presented by M&As - and some of the lessons I've learned along
the way to help things go a bit more smoothly.
M&As are one of the most powerful opportunities for a Phoenix to rise;
stronger, brighter, ready to soar into a leadership. After all, you're
bringing two companies together who presumably have complementary skill-sets,
products, market knowledge and customer bases. What could be MORE exciting?
Instead of investing time and dollars to build these assets - we have the
opportunity to blend the... (more)
Businesses large and small are jumping into a social media presence these
days. It’s a great opportunity for real communication with your audience.
If you walk the walk.
But what happens when the talk isn’t the walk? When a customer pushes
past the social persona. Do you walk the walk - or do you crash and burn?
Two cases in point.
CASE ONE: The Social Media Guru
Take a certain large corp that's into social media big time. This company is
a rare deal - a successful business in an industry that is going down fast.
Well, I had a nightmare customer experience with my brand new, hi... (more)
I listened to a new client's 'pitch' yesterday. Turns out they have a great
story. There are just a few glitches. One in particular is pretty common -
and a potential killer.
The client is so brilliant they lose everyone in the process of telling their
This team understands their positioning story and Pivot Points; their company
value, market/customers and offerings. They have intellectual property that
truly is game changing. Their vision for the future is simply jaw-dropping,
even to a jaded geek like me.
But it takes a while, a long while, for customers to 'get' their ... (more)